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Press & Newsletters

Back Issues of our Newsletters

Intro guide to baobab
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Photo newsletter fairwild.png
Photo newsletter immune.png
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Baobab and Sports Nutrition
Functional Uses & Applications of Baobab
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In the Press

Food Ingredients First:

1st November 2021

Baobab industry welcomes study linking the fruit to good gut health
Baobab players have welcomed newly published research that supports claims the African “superfruit” is an exceptional source of prebiotic dietary fibre.

Food Navigator:

4th November 2021

Prebiotic “gem”: Blue Sky Botanics unveils baobab fruit purée with gut benefits
Botanical extract manufacturer Blue Sky Botanics is launching Baobab Fruit Purée, a bioactive ingredient marketed as having a higher prebiotic dietary fiber content than those produced with other plant powders, such as inulin.

New Zimbabwe:

4th July 2020

Zimbabwe-Based Entrepreneur To Create Global Market For Baobab Products
Gus Le Breton is one of the founders of B’Ayoba, a Zimbabwean company that processes baobab into powder and seed oil for export.


23rd January 2020

Baobab Fruit Supplier Launches Two New Product Innovations for Beverages
EcoProducts B’Ayoba have launched two new Baobab product innovations formulated primarily for beverage applications.

Food Navigator:

15th January 2020

Could 2020 be the year of the Baobab?
Nestle is just one of the large food and beverage firms investigating the potential of the African Superfruit Baobab

Food Navigator:

27th August 2018

Food safety first for Baobab supplier EcoProducts
South African company EcoProducts has become the first African baobab supplier to achieve food safety certification, FSSC 22000 Version 4.1.

Nutrition Insight:

14th August 2018

Baobab resurgence? Things are looking up for the “upside down” tree
Speaking to NutritionInsight, Henry Johnson, Baobab specialist at EcoProducts, details the growing array of applications for the superfood, as well as the economic ripening of the environment for market growth for Baobab.

SA GAP / QSCert:

2nd August 2018

EcoProducts, processors of the super Baobab fruit achieves FSSC 22000 V4.1 Food Safety certification
The EcoProducts processing facility achieved FSSC 22000 certification in 2017 and has achieved FSSC 22000 Version 4.1 certification in August 2018.

The Grocer:

27th March 2018

Baobab: the next superfood?
B'Ayoba CEO, Gus Le Breton “For us to have a big brand [Yeo Valley] on board is a major step forward. Obviously what we hope is the brand will grow consumer awareness, which will drive demand. So we’re quite confident other brands will start using it as well.

Huffington Post:

6th December 2017

How Baobab Supports the Poorest
[Gus] Le Breton’s current company [B'Ayoba] buys baobab fruit in rural areas, organizes transport, extracts powder and oil, and engages in international trade. He is committed to improving the situation of people in the poorer regions of Zimbabwe too.

Channel 4 (TV):

October 2017

Superfoods: The Real Story

Channel 4 presenter Kate Quilton meets with Dr Sarah Venter from EcoProducts and witnesses the amazing glycemic index lowering properties of Baobab first-hand with researchers at the Oxford Brookes University in the UK.


9th August 2017

New FairWild certification project brings sustainable and ethical baobab to the market
One of FairWild’s newest certification scheme entrants, B’Ayoba, is a natural ingredients company that supplies Baobab (Adansonia digitata) products, ethically and sustainably wild harvested in partnership with rural producer communities around Zimbabwe.


23rd March 2017

More research needed on Baobab pollinators
In collaboration with EcoProducts, last year [2016] the Vhembe Biosphere (VBR) launched a Baobab Blitz Project to try and determine how baobab flowers are getting pollinated. The project

Baobab in the News

Digital Journal

3rd May 2021

David Greenfield crafted a confectionery gift to a healthy lifestyle
Dream Pops is a tasty [vegan] and healthy alternative to traditional dairy based ice cream… packed with healthy nutrients and superfoods like baobab, matcha, passion fruit, and lions’ mane, among others.

The Beet:

27th March 2021

For Better Gut Health, Improved Immunity, and Brighter Skin, Try Baobab
This superfruit is rich in vitamins and minerals like calcium, potassium, and magnesium, which support the immune system and aid indigestion. In recent years, this superfood has gained popularity as individuals and companies add it to smoothies, açaí bowls, and snack bars.

Retail Times:

17th March 2021

Functional food and drink category leader, MOJU, launches Baobab prebiotic shot
Leading functional food and drink brand, MOJU, has launched a new Prebiotic Shot. Available to customers in a 500ml Dosing Bottle the new prebiotic has been designed to be shot daily, and expertly formulated to support immune and digestive health by encouraging a healthier, more diverse gut microbiome.

Inspired Traveller:

7th March 2021

The Baobab: Ancient African Fruit Famous for its Healing Properties
According to the nutritional figures of the baobab fruit, it has ten times the fiber of an apple; six times more vitamin C than an orange; twice the antioxidants of açai berries, four times more potassium than a banana and five times more magnesium than an avocado. Which explains the recent rage for these baobab products.

Deli Market News:

1st March 2021

Nunbelievable Introduces New 100-Calorie Shortbread Cookies Featuring Emerging Superfood Baobab
"I am proud that we are a pioneer in using baobab, which is packed full of antioxidants, vitamins, and minerals," said Co-Founder and CEO, Bryan Janeczko. "Studies have shown that the baobab fruit can enhance immunity, help balance blood sugar levels, reduce inflammation, and optimize digestive health. It's the perfect ingredient for our shortbread cookies."

Food Business News:

24th February 2021

Nunbelievable introduces 100-calorie shortbread cookies
Nunbelievable is launching a line of snack size shortbread cookies. The shortbread cookies contain 100 calories per serving and are made using baobab fruit powder. Known for its sweet citrus taste, the ingredient contains essential minerals, antioxidants, electrolytes and prebiotic dietary fiber.


17th February 2021

The benefits of baobab: What to know about the superfood
The baobab fruit was a natural and organic superfood long before we had the lexicon to describe such things.

Food Manufacture:

7th January 2021

Tribal Sports Nutrition nets $421,000 via CrowdCube
Founder Chris Martin set Tribal up with the goal of bringing to market a new kind of sports food range made from 100% natural and organic ingredients, including Baobab Fruit.

Vogue Magazine:

5th January 2021

5 Phenomenal Superfoods To Incorporate Into Your Diet In 2021
Meet the tree of life: baobab – one of the African continent’s many nutritional marvels, known for its various medicinal benefits. In addition to hefty doses of vitamin C and plenty of fibre, the baobab fruit contains approximately six times more potassium than bananas.

Food Ingredients First:

8th December 2020

Nexira explores functionalities of baobab and acacia ingredients from Africa
Nexira has developed Inavea, an all-natural and organic synergistic formation of baobab and acacia. The formula offers scientifically-backed prebiotic effects that contribute to the balance of gut microflora for enhanced digestive health.


10th November 2020

Koia Serves Up New Ready-To-Drink Smoothies With Lowest Sugar/Net Carb Levels On The Market
[Baobab brand] Koia, known for its low-sugar, 100% plant-based, naturally craveable, healthy, and delicious beverages, is taking the next step in the company's growth strategy by becoming a total beverage solution for consumers struggling to find truly healthy, low-sugar options and retailers challenged with underperforming grab-and-go beverage cold cases.


16th October 2019

7 Reasons Why Everything Baobab Needs To Be On Your Food List
While pumpkin is often seen as a superfood when it comes to the colder months, the antioxidant powerhouse of the baobab fruit may soon take its place.

Food Navigator:

17th July 2019

Baobab: The next superfruit flavour?
Baobab’s unique flavour (described as “subtly sweet with a lemony zing”), texture and nutritional content makes it a fantastic addition to a wide range of products - from snack bars to smoothies - or a key part of any superfoods range.

The Daily Express:

19th August 2018

Diabetes type 2 - five diet swaps to prevent high blood sugar symptoms
Berries, apples, pears and baobab fruit are the best fruits for diabetes patients, according to nutrition website Water For Health.


15th August 2018

Africa: The Mainstreaming of Africa's Tree of Life
The mighty baobab tree is a significant African marker that generations have utilised for food, clothing, medicine and other useful products. The rest of the world is catching up to the benefits of its fruit, with health food companies calling it the newest "superfood".


1st July 2018

Costco just expanded their food court menu, and they're both vegetarian
Costco now serves Acai bowls, since it has been a recent food trend. This Costco Acai bowl, according to the menu description, is made of Acai and Baobab, which are both antioxidant-rich fruits. The bowls also have 9 grams of fiber, and no artificial colors or flavors. 

The Scotsman:

25th June 2018

‘Too little attention’ to wild plant products
Consumers are being urged to look out for the FairWild logo, which ensures sustainable harvesting and trade in wild plants...

The Express (UK) newspaper:

16th June 2018

Diabetes type 2: Eat Baobab fruit to help lower blood sugar levels

Diabetes is a condition where the body struggles to control blood sugar levels. There are several different forms including diabetes type 1, which appears after birth, and diabetes type 2, which may develop later in life. Adding [Baobab] powder to your diet could help control your blood sugar levels.

The Times (UK) newspaper:

16th June 2018

The Baobab, Africa’s tree of life, comes back from the dead

During her years of researching baobabs, several of which pre-date Christ, Dr [Diana] Mayne [a baobab specialist] has observed some remarkable comebacks. "One of the worst cyclones ever recorded hit Madagascar in 2004 and completely uprooted a number of baobabs, but still they continue to flourish and produce fruit”.

The African Baobab Alliance:

14th June 2018

African Baobab Alliance responds to "false Impression" news articles that all Baobabs are threatened

The members of the African Baobab Alliance would like to therefore reassure baobab enthusiasts that they are free to continue consuming baobab products, safe in the knowledge that the baobab population is healthy.

6th June 2018

Drink Baotic receives endorsement from Baobab-loving Sir Richard Branson

Award-winning health drink innovators Drink Baotic have received a further boost to their brand when they received “support and encouragement” from the billionaire entrepreneur Sir Richard Branson. The meeting, during which Sir Richard declared his personal love for the source of their product, the African baobab tree.

The Guardian (UK) Newspaper:

30th March 2018

Baobab fruit takes off as a ‘superfood’ with sharp rise in UK sales

According to The Grocer, Ocado has reported a 27% increase in weekly sales [of Baobab] since the start of 2018, thanks, in part, to the rise of “liquid breakfasts”.

The NavHind Times (India):

27th March 2018

Baobab, The tree of life
The fruit contains ascorbic acid or Vitamin C that serves as a natural preservative and prevents scurvy. Baobab fruit powder and soda is perhaps the tastiest health drink children would love to drink. It is also good for glowing skin, rejuvenating a tired person in summer and building immunity against infections and diseases.

Big Hospitality:

9th March 2018

Baobab: The lowdown
2018 is all about Baobab, the Zimbabwean superfood.

The African Baobab Alliance:

28th February 2018

The newly formed African Baobab Alliance holds inaugural meeting at Biofach 2018
Delegates representing the baobab industry attended the launch and inaugural meeting of the 'African Baobab Alliance' (ABA) in Germany on the 17th February to discuss the future goals and structure of the organisation.

Chew Valley Gazette:

2nd January 2018

Yeo Valley launches mythical African super fruit yoghurt

Dan Rusga, Yeo Valley’s Marketing Director said, “Baobab is going the be the hottest new food trend in 2018. The baobab fruit is one of Africa’s best kept secrets and we’re making it available to millions of people in the UK. We’ve paired baobab with vanilla in our newest yogurt and I can’t wait to see what our customers think”.

The Express (UK) newspaper:

17th October 2017

Diabetes diet: THIS ‘superfood’ fruit could manage blood sugar levels

DIABETES affects millions of people in the UK, but a new superfood - the baobab fruit - could help manage blood sugar.

The Independent (UK) newspaper:

6th July 2017

Tribal diets could be the key to good health, scientist finds

Baobab fruit is becoming increasingly popular amongst healthy foodies across the world - regularly sold as a powder - and it’s also a key part of the Hadza [Tanzanian hunter-gatherer tribe] diet, which [scientist Tim] Spector found was crushed and filtered: “I wasn’t expecting to like it. But actually it ended up like a citrusy milkshake”.

Ingredients Network:

23rd March 2017

Mintel: baobab has a promising future in energy drinks

Alex Beckett, Global Food and Drink Analyst at Mintel, believes that baobab as an ingredient in energy drinks has a promising future with its impressive nutrition credentials, and often makes the lists of superfoods to watch.

Food Navigator:

21st March 2017

Baobab could be the next big thing in gluten-free and grain-free baking: Mintel

Baobab fruit powder is about to make the jump from superfood smoothie staple to gluten- and grain-free free baking ingredient, according to Mintel.

One Green Planet:

15th March 2017

Ingredient Spotlight: Baobab, the African Superfood That Has Twice as Much Calcium as Dairy

Traditionally, baobab has been used in African populations to relieve symptoms of diarrhea, constipation, and dysentery. Some research has suggested that baobab fruit may reduce starch digestion and glycemic response in humans.

Sutra Ingredients USA:

10th January 2017

Baobab has rosy outlook in 2017 thanks to rise of prebiotics

California based Kaibae started four years ago as a pure Baobab Fruit Powder brand, and founder Dr Luc Maes says that with the rise of pre- and probiotics, there's a big opportunity for baobab inclusion to increase this year.


5th January 2017

Business ideas for 2017: African ingredients

With exports such as sorghum, baobab, and black soap sparking trends in the UK, 2017 is the year to create a business focused around African ingredients.

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