About Us

EcoProducts B'Ayoba is a joint venture between two of Africa’s leading Baobab Fruit producers; EcoProducts in South Africa and B’Ayoba in Zimbabwe.

We are the largest ethical and traceable Organic Baobab operation, working with more registered smallholder farmers (over 4,500) than any other producer in Africa. Our supply chains are fully sustainable. Final processing and quality control is performed at our FSSC 22000 Version 4.1 certified facility in South Africa. From there we export globally.


Our primary markets are Europe, North America, Asia and Australia. We guarantee to supply the finest quality Baobab to our customers globally, safely and efficiently.

Ethical, Sustainable, Traceable

We work closely with local communities in Zimbabwe and South Africa to protect Baobab trees and encourage sustainable harvesting. We deliver seasonal training every year to all our harvesters to ensure that the trees are never harmed. We believe strongly in preserving today’s Baobab forests for future generations. Our tracking and batch control systems follow the movement of the raw material from harvesting, processing, packing, right through to the finished product. We can trace every batch right back to the area it was harvested. 

Global Distribution

  • For European and Middle Eastern customers, we deliver from our Rotterdam (Netherlands) warehouse.

  • For US, Canadian and Latin American customers, we deliver from our Long Beach (California) warehouse. 

  • For Asian and Australasian customers, we ship directly from South Africa.


Dr Sarah Venter - Director of EcoProducts

Throughout her childhood in South Africa, Sarah was always fascinated by Baobabs. Early in her career, she decided to dedicate her life to making a meaningful contribution to the livelihoods of rural people in Limpopo (a province in northern South Africa) and to the conservation of its Baobab trees. Today she is a world renowned Baobab expert with a PhD in Baobab Ecology and the author of numerous research papers on the subject.


In 2006 she created EcoProducts, a South African-based Baobab company that works in partnership with women in local rural communities, producing high quality Baobab Fruit Powder and Baobab Oil products for sale into both national and overseas markets. It was one of the first companies in the bio-trade sector in the country to gain organic status and to comply with national bio-prospecting legislation.


Twelve years on and Sarah remains deeply passionate. “EcoProducts is one of the most fulfilling things I have ever done. Having a business in which I am involved in the science and conservation of Baobabs and at the same time creating employment and supporting communities is hugely fulfilling“.

Gus Le Breton - CEO of B'Ayoba

Having graduated in Ecology at Oxford University and as a passionate conservationist Gus began his career living in a refugee camp in eastern Zimbabwe trying to address the problem of local communities unsustainably destroying their surrounding indigenous forests for firewood. Then one day, he had his light-bulb moment. It wasn’t that the refugees needed to be ‘nice’ to the trees. It was that the trees needed to have tangible value to the refugees. If they had value, they’d be looked after. A no-brainer. He never looked back from that moment.


In 2006 he set up PhytoTrade Africa, an NGO focused on the conservation of southern African tree and plant species through commercialisation and trade. In short - saving the indigenous forests by making them more valuable to local communities to preserve them for harvest rather than chopping them down for fuel. In 2008 PhytoTrade successfully registered Baobab Fruit as a Novel Food in the EU, which was a landmark ruling at the time because it was the first ever successful EU Novel Foods application that was based entirely on traditional use and not animal testing.

He now lives in Harare and runs B'Ayoba, a leading producer of Baobab products, ethically and sustainably harvested in partnership with rural producer communities around Zimbabwe.

Baobab & Diabetes featuring Dr Sarah Venter from Ecoproducts

Baobab & Yeo Valley Yoghurt featuring Gus Le Breton from B'Ayoba

Tel: +44 7921 137595

South Africa | Zimbabwe | Europe | USA


© 2018 by EcoProducts B'Ayoba