Baobab: "Tree Of Life"
Baobab trees (Adansonia digitata) are an unmistakable icon of the African savannah with a long history of use amongst local communities. The tree itself is unusual in that it is able to survive long periods of drought by absorbing and storing water in its vast trunk. Baobab trees grow in 32 African countries and regularly live for over 1,000 years growing up to 30 metres in height and 15 metres in diameter.
The Baobab tree is known in Africa as "The Tree of Life" because there are many traditional uses for every part of it, from the leaves to the roots. The fruit powder is commonly mixed with water and sugar to make a popular and refreshing sherbet-like drink. The powder is also used for porridge, sauces and other dishes and as a substitute for cream of tartar in baking, and a fermenting agent in traditional brews. Medicinally, Baobab Fruit Powder has many applications. It is taken to treat fevers, gastric complaints (perhaps due to its high magnesium content), malaria, haemoptysis (the coughing of blood from the lungs) and Vitamin C deficiency. The fruit powder is also used as a general health tonic, particularly among children, pregnant women and the elderly, perhaps due to its high calcium content. Traditionally African people also eat the leaves of the Baobab, which can be pounded to make a relish, and use the fibrous bark to make ropes, baskets and fishing nets.
Baobab Fruit Powder
Baobabs are almost unique in that their fruit occurs naturally as a dry powder - the fruit pods dehydrating and hardening on the branch throughout the dry season. It is thought that this process of dehydration naturally concentrates the nutrients in the pods producing one of the most nutrient-dense fruits on the planet.
This means that Baobab Fruit Powder is actually a completely raw fruit, having undergone no heat treatment, irradiation, spray-drying or freeze-drying. It is also non-GMO, preservative-free and additive-free. See here for a detailed breakdown of our Baobab production.
Baobab powder is categorized as a superfood or superfruit due to its outstanding nutritional characteristics. It is sold in healthfood stores across Europe, North America and Australia as a superfood powder alongside similar products such as Spirulina. In food production, Baobab is used as an ingredient in a wide range of products such as smoothies, health bars, breakfast cereals, beverages, ice creams, yoghurts, baking products, chocolates and confectionery.
Baobab is naturally bursting with essential minerals, antioxidants, electrolytes and prebiotic dietary fibre. The fruit has a subtle lemon sherbet-like flavour which combines perfectly with other fruits, providing multiple opportunities for food innovation. It is being increasingly adopted by food and beverage brands. According to Innova Market Insights, Baobab saw a 40% growth in global product launches in 2016.